Eight by Kate
Get ready for some serious business real talk with a splash of MARKETING and PR magic! Tune in to The Eight By Kate Show, where every episode is packed with eight Marketing Objectives, Tips, and a whole lot of goodness tailored just for your small business needs. Join Kate and a lineup of savvy business owners from coast to coast as they dish on the hottest topics of the day. From insider tips to industry trends, we've got your back on everything from marketing to technology and beyond. Don't miss out on the fun – tune in and unleash your marketing mojo!
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Eight by Kate
8 Tips To Get Started with Your Marketing Calendar
It's not a secret! Any marketing team uses it. The Marketing or Content Calendar. Success starts with a plan. When marketing your business, a calendar is the easiest and most effective way to do this. 📅
Kate shares 8 Tips to Get Started Creating a Marketing Calendar
We talk to a lot to businesses about setting goals with their marketing plan and developing those goals into actionable items on a marketing calendar. You can't track KPIs without knowing the plan.
We've stuck to the tried-and-true calendar that has worked for our clients and us for over a decade. It's simple, yet it keeps everyone on track with marketing initiatives and goals. It determines the tone of the content and allows us to get creative. It also gives us a great starting point for conversations with the entire team about what the plan should or could be every month. Every client we work with has a calendar!
There is a saying – failing to plan is planning to fail.
Without planning, you will fail in marketing, and specifically when it comes to your social media marketing! So, use a content calendar to organize your ideas, content and objectives.
Content calendars also help distribute resources effectively, improve team collaboration and give a more in-depth understanding of what works and doesn’t.